Author: Ross Rubin

Categories
Connected Objects Sensors/IoT Smart Home

Ninja Sphere keeps digital tabs on things roaming around your home

The Premise. Everyone loves the promise of a smart home that can alert us to — and ideally control — things around your home. But many of these products are expensive or complicated. Other systems require apps for different manufacturers.

The Product. Ninja Sphere is a second generation home sensor and automation platform from the Australian team who raised over $100,000 bringing you Ninja Blocks. And, boy, have they upped their industrial design game. The curved, underlit Spheramid is the heart of the system that also includes roaming waypoints and smart plugs. Ninja Sphere integrates Wi-Fi, Bluetooth and Zigbee radios and takes advantage of gestures and triangulation to pinpoint where things are in your home in addition to the usual sensors.

The Pitch. The campaign, while someone jargon-heavy is beautifully done. It showcases many of the features of the Ninja Sphere. Most users will be too captivated by what’s happening on screen to listen to the narrators discuss technical details. Examples of the functionality include a pop-up on the television screen that alerts the user to an incoming call and tells her what room the phone is in. While a proof of concept, you can also turn the lights on and off with the push of a button on the “smart watch.”

The Perks. This product is obviously pushing the limits of technological advances, and the ability to control your home are growing exponentially. A system of devices, Ninja Sphere started at the sold-out $199 AUD level. However, the company also offers a $549 AUD level to address a two-level home. Other configurations are aimed at apartments, but it doesn’t seem feasible that many people living in apartments would have the need for something like Ninja Sphere. Products are expected to be delivered in June 2014.

The Potential. With some similarities to the multi-radio Revolv home automation system, Ninja Sphere is definitely a bleeding-edge product designed to keep track of multiple things going on in your home. The success of these products will depend on how many things worth controlling enter the market and how many consumers adopt them.

Categories
Cell Phone Accessories Music

Sharebuds MX2 retract the cable, share the music

The Premise. Ever wanted to show a friend a video on your phone, or wanted to let them listen to a song? Most people just pop one of their earbuds out and hand it over — but this results in a diminished sound value and some questionable transfer of ear wax.

The Product. Sharebuds were inspired when the developers saw known-by-first-name celebs Oprah and Bono listening to a song on a Project(Red) iPod. Rather than rely on a simple — or not-so-simple — splitter, their solution combines two pairs of headphones on one cord — one to wear and one to share. The newest perk of the MX2 redesign is that both sets of earbuds are now retractable, which makes them more useful as daily wear headphones. Just tuck the extra pair away and go on your way, as you might hear Fleetwood Mac singing if I could share their song with you.

The Pitch. The video is not anything special. It doesn’t ever actually show how the product works, though. It just looks like two people wearing separate pairs of headphones. You have to scroll down the page to actually see a shot of the whole headphones set as well as a wide range of folks with different relationships — father and son, mother and daughter, couples Yes, you’re far more likely to share music with those you know than complete strangers. Also provided is a collage of audio sources — everything from Spotify to Netflix. Since Sharebuds don’t rely on any software, copy protection isn’t an issue. There are also quotes from a number of celebrities, including Tom Arnold, Selena Gomez, Hoobastank and Plato, although the last one probably wasn’t approved by his PR team. The project owners are also teasing a wireless version of the Sharebuds in a more traditional headphone design due in December 2014.

The Perks. The Sharebuds MX2 will be available in May 2014 at a price of $79, but the developers are doing something interesting to take advantage of the holiday giving season offering you to buy a special $50 gift card that can be redeemed for a pair at a discount. This could set a precedent in how project owners allow people to take advantage of gifting when their actual products are months away.

The Potential. It’s tough to say how good the Sharebuds’ audio quality is. Most people, while having many of the relationships featured in the campaign, don’t need to share headphones too often and retractable coils are prone to wear out. It might be useful to take the Sharebuds along if you know you’ll be traveling with a friend or loved one with whom you share music tastes. But if they bring their own buds, a splitter and a spare pair may do just as well.

Categories
Imaging

Triflex gives cameras spindly, grippy legs

The Premise. Photography is all about getting the shot, but what about when that shot puts your camera in perilous danger? And what if you wanted to take your camera somewhere a tripod wouldn’t balance? There are many tripods on the market, but few offer versatility to grip onto a wide range of surfaces.

The Product. The Triflex is a triple-legged device that attaches to your camera. The legs are easily manipulated and can grip onto a variety of shaped objects. The flexibility of the Triflex allows for precise adjustment of camera angles, and the developer touts the exceptional ability of the legs to hold onto whatever you choose to wrap them around.

The Pitch. This campaign’s home video isn’t anything spectacular, but it does have a wholesome vibe to it. The designer of the product does the voiceover and the videography, which means he obviously trusts his own product. The “maybe-try-this-at-home” moment comes when he even attaches the camera to his in-laws’ moving ceiling fan to show how well it can resist centrifugal force.

The Perks. Triflex is a product that allows a photography to really take control of the shot and not have to fear they’re going to lose their camera. The Triflex, due to ship in March of 2015, goes for $25. There’s a $10 fee for a Go Pro adapter although that’s pretty standard.

The Potential. Even with the slowdown in the digital camera market, accessories like the Triflex have appeal because they can also be used with smartphones that people definitely want to protect. The main competition is from the Joby Gorillapod and similar products that can support beefier cameras, but the Triflex’s longer appendages should give it the leg up in many instances.

Categories
Cell Phone Accessories Wearables

Look out, Google Glass. Vigo is here to outdork you

The Premise. Nerd alert! Did you ever want to be able to track your level of energy and have it recorded into an app and then use that data to plan your day? Probably not. But if you’ve ever nodded off or yawned at an inappropriate time, it might be helpful to get some early feedback on your advancing state of drowsiness.

The Product. An “energy monitor” for the human body, Vigo goes in your ear and extends to your eye. If you wear two at the same time you might look like Geordi La Forge from Star Trek. The Vigo measures the amount of times you blink and your head position, inputs the information into an algorithm, and then alerts you when you are getting drowsy. It can notify you in a number of ways, including an LED, vibration or a “pump up” song.

The Pitch. The Vigo video takes you through the story of its creation at UPenn by a trio of students who wanted to get a better grip on their consciousness and the campaign page goes into some interesting detail about information literally contained in the blink of an eye. The Vigo, which resembles a Bluetooth headset that’s undergone a growth spurt, looks just as awkward as the Google Glass, and you can’t even use it to watch porn.

The Perks. Vigo may not offer much of the functionality of Google Glass, but it stands to cost a lot less. After selling out an early bird special on Vigo for $59, backers can pick them up for $79, a discount from the $119 they’re expected to ship for when they’re available next May. But of course the real perk is having an awkward distraction over your temple that will break your fall once your sleeping head falls into your plate.

The Potential. Surely, there are professions where having a good handle on your level of alertness is critical — truck drivers, for one. But that job offers exactly the kind of solitary work environment where the Vigo wouldn’t be more distracting than a droopy eye or head jerk. Skip the headgear and just make sure you get an energy shot in time.

Categories
Imaging

Tiny Camarama attaches to keychains, Polaroid’s past

The Premise. Feeling nostalgia for the instant cameras of yesteryear, complete with dubious image quality? Did you ever want a retro-style digital camera the size of your thumbnail? How about a stunning *cough* 1.3 megapixel photo that you have to keep on some sort of accessory keychain so you don’t lose it?

The Product. This IndieGoGo project creates a tiny, functional replica of the iconic Polaroid instant camera, swapping out digital images for stamp-like instant prints. It comes with a micro-USB cord, is rechargeable, and is a little bit on the cute side. But honestly, any smartphone has a better quality camera and the ability to immediately post it to any number of social media outlets.

The Pitch. The video is an odd mashup of slow saxophones paired with teenagers on the beach and adults at some sort of cocktail party. It’s clear that the adults are having trouble holding onto the product. There’s also a sequence from the “factory” where they make the product, but the creators are seeking $10,000 to move past a prototype.

The Perks. A novelty item, the Camerama might be a good gift, or even a good gag gift. But at $50, it’s not exactly cheap compared to other keychain cameras. If anyone were to appreciate it, the target demographic would probably be teens who like to have trinkets. Backers will receive a Camerama product in return for their support.

The Potential. The creators of Camarama want to eventually expand their product line to have their digital cameras inserted into other retro shapes. First, though, they must peddle a joke-quality quality camera. At a lower price, it might show up at Urban Outfitters. Laugh-inducing as it may be, though, the Camarama is going to be a tough sell beyond the least price-sensitive of Polaroid nostalgia buffs.

Categories
Imaging

Air Strap seeks picture-perfect comfort

The Premise. If you’ve ever experienced the common vacation activity known as “the walking tour,” you may be familiar with some of the hurdles which come with trying to document it. Traveling with a camera can be cumbersome and annoying, yet having the ability to look fondly back on memories of past trips can deem the activity “worth the hassle”.

The Product. Not to be confused with an awesome accessory for your best air guitar, the Air Strap has many hopeful photographers and photography enthusiasts looking forward to a more comfortable future in photo capturing. While traditional straps rely on a single important benefit like ‘coming in the box for free’ many users have found them painful and hard-to-adjust. The folks at Custom SLR hope to remedy this with a wide, lightweight neoprene alternative that helps avoids the dreaded sweaty neck and shoulder syndrome.

The Pitch. Custom SLR keeps the campaign video simple following a photographer taking shots around San Francisco while the narrator points out the strap’s advantages — comfort, quick loosening to facilitate framing the shot, and air holes that let the strap breathe and dissipate the kind of sweat a hardworking photographer can work up.

The Perks. A $25 pledge nets an Air Strap and Laptop Strap Attachment, which is a pretty good deal compared to some of the more professionally oriented slings. From there, rewards escalate to include a number of other accessories. They culminate to include a free dinner in San Francisco (sorry East coasters, transportation is excluded).

The Potential. The camera strap is a commodity item, often thrown into the box. On the other hand, there are a number of higher-end products such as those from Black Rapid that offer a place at your side and conveniently allows you to quickly position to grab a shot. The inclusion of a laptop case adapter, though, should provide some added utility, appeal and value.