The Premise. Let’s face it: no one likes to compromise. We make tradeoffs because we’re adults, and we have to. It’s the way it is. We love to take great pictures with our DSLRs but we want it to be as easy as snapping a photo and sharing with a smartphone.
The Product. Case is a generically named camera accessory and smartphone app that attempts to serve you the best of both worlds. While its name would imply a very different and common camera complement, it’s actually a small, lightweight receiver meant to attach to your interchangeable lens camera via USB or reusable tape. Using Case with an Android™ or iOS device, you can upload images wirelessly from your camera to your smart device, control camera functions from your smart device, and change camera settings remotely. With the use of smart sensors Case can turn your smartphone into a remote control for your camera, allowing you to trigger the shutter from up to 50 meters away: especially useful for people who like to capture wildlife.
The Pitch. In the campaign video, members of Cheering Technology explain they created Case to make photography easier. They demonstrate how to switch shooting modes and change settings for shutter speed, aperture, ISO, and white balance directly from a smart device. They also explain how to easily focus the image and trigger the shutter button in addition to wirelessly sending photos to a smart device. Two versions of the app will be available, however iOS users may need to wait a little longer – timing is tentatively August but TBD. Android users should be happy to know that the app is expected to be available on Google Play by the time units ship. The project goal is to raise $15,000 to fund initial production and units are estimated to ship in July 2014.
The Perks. If the campaign is successful, Case will be distributed to backers for $79 in a choice of white or black. Larger backer commitments afford members the equivalent of a group discount. Up to five backers will have the opportunity to become Development Partners by donating $9,999 to the campaign. Development Partner status affords you 150 Cases, and a trip to China (flight and hotel included) to meet the minds behind Case. Free tour guide also included for the duration of your trip.
The Potential. Nikon, Canon and other camera manufacturers offer Wi-Fi functionality in their interchangeable lens cameras that covers almost all of what Case claims it can do. However, MaxStone is a similar product on Kickstarter which was recently funded at three times its goal amount, so that can help make the case for Case even if it lacks MaxStone’s charming design.