EBlocker lets you block online ads, tracker software

Online ads and digital trackers continue to be an annoying -– and potentially costly or even dangerous –- part of using the Internet, especially when it’s kids who are the ones surfing the Web.

patent-claimedEBlocker is a small, white plug-and-play smart device. It automatically blocks online services that are secretly collecting information about computer users while they’re using any devices in the home to access the Internet. EBlocker can also cloak the device that is being used to access the Internet –- whether it’s a computer, mobile device or game system –- and make it appear that a different device is being used to access the Internet to fool dynamic pricing engines. Once connected, all online traffic is routed through eBlocker for analysis.

The patent-pending eBlocker ships in June at about $217, although early bird Kickstarter backers can get one at pledges starting at about $108. Its makers are looking to raise $81,700 by Feb. 17.

eBlocker must address whether its protection of all home Internet devices justifies buying it instead of just relying on filtering programs and services that perform some of the same blocking functions. One advantage it has is that there is no software to install, a feature that will likely be appealing to many consumers. But buyers will have to cough up more money –- at least $59 — to continue using eBlocker after the first year or they will not get automatic  updates anymore. Future pricing of eBlocker Pro automatic updates start at $59.


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