The Premise. Lots of folks want the fun of sledding, but not the lack of control over your sled’s downhill course or having to schlep said sled back up said hill, just to submit to gravity’s indifferent mercy once again. For those who don’t mind looking a little silly to alleviate this tradeoff, the ultimate sled may be themselves.
The Product. The Frostbite is a collection of flexible sheets of plastic that strap to your hands, heels and hindquarters, allowing you to sled down a hill in a seated position, steer ( probably more just influence) your descent, and finally spring to your feet and run back up the hill without having to pick or carry a sled back up, or ever worry about falling off of it again, as you and the sled are united in perfect snow-strewn harmony.
The Pitch. The Frostbite’s creators demonstrate their product with what is mostly just a narrated product slide show interspersed with random graphics. Claims are made that jumps tricks and spins can be done with the Frostbite, and are backed up with snippets of semi-trailers jumping dirt mounds and jets breaking the sound barrier; the latter one shall not achieve with Frostbite. Although it does depict a smooth and fun sled run, after which the inventor seemed to have no problem popping right back up and running directly back up the slope, the one clip of the product in action is short and repeated about four times. The rest of the campaign page shows off design photos are literally snapshots of hand-drawn sketches and discusses things like die creation and pressing convex plastic in an extrusion process.
The Perks. $25 gets a Frostbite, or $45 for a limited run that glows in the dark, for your night-time, glowing-butt sledding needs. The inventor will throw his signature on most of the perks for an extra five bucks, just in case the Frostbite becomes the next pet rock, and he’s the next…guy that invented the pet rock.
The Potential. The Frostbite is cleverly designed, reasonably priced, and made with safety and practicality, those best of intentions, in mind. But, snow tubes are almost free, regular sleds as low as $8, and steerable sleds start at $50. Also, none of these are named after painful potential side effects of winter exposure. Still, it’s one of the few sledding contrivances that one can pack away in a carry-on bag on route to your next destination for sliding snow fun.