iFocusBand strives to help athletes focus, avoid Gatorade spillage

In the past decade, it has become trendy to espouse that, like any muscle, the brain needs to get a workout every once in a while to stay in shape. The iFocusBand is a piece of smart headgear that slips inside the band of any ball cap and measures brain waves to determine focus and awareness, which it then translates into audiovisual stimulus to help boost athletic performance. Smart headbands are beginning to pop up all over the crowdfunding scene, but the athletic angle may help iFocusBand stand out. iFocusBand will cost backers $295, and has its eyes on the prize for an October 2014 release date.