The Premise. Washing clothes while away from home can be a chore. Sometimes machines aren’t accessible. When when they are, the cost usually renders the effort pointless, and most times you just don’t have the downtime to spend a few hours inside waiting for the spin cycle to loosen its grip on your unmentionables.
The Product. Designed for travel, Laundreez is a waterproof laundry bag that allows you to clean clothes as effectively as a washing machine. Featuring an outer PVC wash bag, an inner nylon mesh bag, and a screw-on filler cap, you simply fill the mesh bag with dirty clothes, insert into the outer bag and secure by folding and clipping the outer bag closed. Add water by unscrewing the filler cap, then screw back on and agitate Laundreez for a few minutes to hand wash your clothes without actually getting wet.
The Pitch. An anonymous British man presents the main pitch for Laundreez in a concise and pretty humorous video. Explaining that in addition to being able to wash clothes while on-the-go, Laundreez also allows travelers to pack less clothing. This makes travel lighter and possibly even cheaper after factoring in weight-related baggage fees popular when traveling by air. Other applications for Laundreez include use as a dry-bag when at the beach or boating, and even a convenient way to store and chill your favorite beverages during transport. The page continues past the video to explain the initial design, adjustments made and the process of getting a second prototype, which will likely not be the last prototype before initial production begins. Project goal over 35 days is £18,000, equivalent to about $30,000.
The Perks. Material rewards start at £14 which secures you one of the first 2,500 Laundreez (which one must assume is the plural). All backers will receive Laundreez for a discount, as the final product is expected to retail in May 2014 for £20.
The Potential. Laundreez looks handy, but may be used more commonly as a tote for after-swimming items — especially for vacationing families with small children. Still, it’s a practical option, especially for longer trips involving air travel where luggage restrictions seem to increase daily. The Scrubba is a similar concept wash bag developed by an Australian company, which retails today for $65 with free shipping to the U.S., netting out at a little less than double the cost of Laundreez.