The Premise. “Smart lighting” has become one of the latest trends to hit homes and offices. In the past, choices were limited to light bulb style and wattage – usually dictated by a lamp’s requirements. Luckily for us, light bulbs have fast-tracked it to evolutionary nirvana.
The Product. LightFreq is a multi-color, energy efficient LED light bulb with built-in Wi-Fi, Bluetooth, and HD Audio controlled by a smartphone app. LightFreq gives consumers and business owners the ability to turn lights on, control dimmers, colors, and other unique abilities. For consumers there is a built-in “follow me” feature which will turn lights on and off as you enter and leave the rooms in your house (as long as your smartphone is with you). The same can be set for audio if you choose to listen to music. Different lighting motifs can be turned on so that LightFreq chooses the colors, which colors to change to, and how fast to change them to the beats of your tunes. Similarly you can set your LightFreq to flash in different colors when you receive a social media notification, text message or phone call. LightFreq also allows you to play God in a neat way with an intercom feature allowing you to speak into a specific LightFreq in another room OR into all LightFreqs in your house at once. LightFreq even works as a morning alarm turning on light, music, or both gradually until you are bopping around in a fresh new day.
The Pitch. LightFreq’s video showcases the many utilities of having the product in your home or business. Devon, Founder of LightFreq, presents his concept of putting sound and light together into one product. The video also features Colin and Rob, chief designers, who explain the importance of putting the best technology into the smallest space to create a powerful speaker. One screen even boasts better sound quality than Beats Pill, but there is no reference data source. Later down the page, Devon hosts a few demos of the product and there’s even a LightFreq soundtrack you can sample. The campaign is looking to raise $50,000 over 30 days on Kickstarter.
The Perks. For just $55 Early Birds can secure their own LightFreq, but a pledge of $70 will take care of late-comers. If you’re interested in the KickStarter special edition, there is a $30 premium for black matte and KickStarter green logo. For $10,000 the founders will come to your business and set up 60 LightFreqs at your office (travel costs not included).
The Potential. Smart lighting has become a very popular concept in the last few years and LightFreq should be able to capture a lot of interest. Backerjack featured a similar product, Whome, with a slightly different design but almost the same functionality as LightFreq. One major difference between the products is that Whome does not use Bluetooth, which could be one of the reasons that the project was ultimately not funded, besides an unnecessarily technical campaign page.