ModRoomz offers a cubist approach to modular shelving

The Premise. The “build it yourself” stacker modification concept has been around for quite a while, and it’s certainly no stranger to the crowdfunding landscape. Still, products like these absolutely serve a purpose, especially for those who have  little space to work with in their homes.

The Product. ModRoomz basically works on the same principles as Legos and the pieces don’t look too dissimilar from the classic toy either. The difference here, however, is that these building blocks can be used to create practically any type of modular furniture, ranging from coffee tables to bunk beds. The cubes can be modified to create extra storage, allowing you to build drawers and cubbies to store away for your belongings, and the company offers add-ons such as shelves, drawers and cover doors. Curiously, the exact dimensions of the ModCubes is nowhere to be found.

The Pitch. Judging by the campaign video for its “magic in a cube,” ModRoomz appears to be exceptionally easy to use. Moving the cubes around and create your own custom type of furniture looks fun, and the narration-free video itself has a nice production value to it. ModRoomz doesn’t seem to be too concerned about not meeting its lofty $200,000 funding goal as the company already has a fairly complete Web site of its own to market its system.

The Perks. One challenge that the campaign may face is its rewards pricing. Early bird pricing packages offer five or 1o cubes at $50 per piece. After that, you’re in for a $2,500 configuration that takes the form of a crib or bed ModRoomz entrepreneurs Brad and Dani will hand-assemble the furniture, but you must live within 100 miles of their Boston location.

The Potential. Those who lack space and like the idea of adding their own touch to the furniture in their homes will likely enjoy this product. There are similar systems on the market such as the shelving systems from Foremost, Way Basics and The Living Cube; some of these offer more choices in the sizes of their components. Still, the snap-on construction and quality materials stand to be a differentiator and the price will surely drop once production ramps up.

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