The Premise. Media professionals in all sorts of industries are routinely inundated with tons of files from their many projects. This overwhelms either their desk with a mountain of unorganized hard drives, or their wallets with crazy expensive computers or storage solutions that are more complicated than they’re worth.
The Product. The team at pixx.io is presenting their product, the aptly named pixx.io box, as the solution to these woes. The relatively pint-sized box packs a serious punch, housing a quad core Intel Celeron J1900 processing running two mirrored 1TB HDDs at 2.42GHz. What exactly is that power for? It’s so that you won’t ever have to worry about processing large batches of media files at once using their proprietary media management software, which directly converts high resolution files into small JPG copies for you to work on. Optimized for images and graphic files, you can quickly share those files with others, adding watermarks, adjusting resolution, or setting restrictions or expiration dates before you do. It’s also possible to integrate galleries onto a website and even collect files via e-mail or Web upload — all need to do is connect it to your network and it’s able to be used with any device.
The Pitch. The campaign’s two videos are slickly made and cover the product’s general use and more specific capabilities, respectively. The campaign’s textual information clearly informs you of each of the features the pixx.io box has, is accompanied by a massive FAQ section that leaves you with no doubts, and even comes translated in German.
The Perks. The early bird special for €449 EUR for a single unit saves backers some moola, while the opportunity to nab a pixx.io box for the slightly higher premium of €569 EUR. If that too passes you by, drink away the regret with a trip to Germany to celebrate Oktoberfest with the pixx.io team and save all the pictures to your brand new pixx.io box for a cool €2,999 EUR.
The Potential. The pixx.io box is a very full featured product with a user-friendly bent that will attract all manner of interested parties. A standard user’s vacation photos, family events, and everyday happenings will all find their way onto the product easily, while professionals will applaud the ease in which the pixx.io automates many common necessities. Although devices like the MBLOK offer a level of portability along with the capabilities of wireless transfer offered by the pixx.io box, the product’s biggest differentiator is the way in which it handles its files — even some of the best prosumer NAS units don’t offer this level of specification towards files. If potential backers can look past the pixx.io box’s lack of customization options, true memory expansion, or more enterprise-level features, then this might be their cup of tea.