Snaak is not your child’s building block toy

editors-choiceThe Premise. Lego lovers, rejoice! This new interlocking toy is going to be one of the coolest inventions of this century. Legos have held their place in the toy-building history, but it’s time to develop something new for a generation of kids who live on computers.

The Product. The Snaak is made up of 64 interlocking transparent cubes that can be arranged in thousands of different shapes. By twisting and turning each cube, you can create almost infinite designs, and transform the blocks from one shape to the other very easily. They used the number 64 because it is the first number that is both a perfect square (8×8) and a cube (4x4x4). This leads to the many, many possible combinations of shapes. They supply the mathematical forum that tells the user how there are more possible combinations of this toy than there are atoms in the universe.

The Pitch. This Kickstarter video is made entirely out of stop-motion, which is essentially a series of still photographs run together very quickly. This really shows off a lot of different shapes, and because it is a black background with just the product and the hands, it really showcases the Snaak. However, the photos move very fast, so it’s difficult to tell exactly how you would move the pieces to configure the shapes. That being said, it does make you want to get your hands on one and play with it.

The Perks. Beyond the $25 early bird special, you can donate $45 and get a multi-colored Snaak (and pick the order of the colors), and for $100, you receive five of the Snaak sets. This toy is complex enough that it will entertain kids who are used to playing computer games, and you won’t be losing all of the pieces. This is also great for adults who like to do Rubiks’ Cube type toys that love the complexity and kinesthetic properties of toys like this.

The Potential. Snaak has broad appeal and even some potential prototyping functionality beyond its entertainment value. It’s easy to see it showing up in a wide range of retailers from Brookstone to Toys R Us. One gets the sense that once people get a taste of Snaak, they may be back for seconds!

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