The Premise. Brushing, flossing and rinsing are three essential ways to keep our mouths clean. The problem? Most skip the flossing and rinsing and decide to just brush their teeth putting themselves and their teeth at risk for bad oral health. Good oral hygiene is essential not only for a great smile but for lifetime health as well.
The Product. CLEARsmile is an overall oral health product that keeps your mouth clean in one easy step. It uses power washing and a special solution to clean your mouth. A mouthpiece goes against the teeth and, when activated, the device uses pressure to clean the teeth and suction to pump the solution into the sink. The product is about the size of a Polaroid camera with tubes hanging out of it.
The Pitch. While not the flashiest campaign video in the world, the creator of CLEARsmile is captivating in explaining his product. After seeing lots of dirty mouths in the elderly and underprivileged, he decided to invent something that would make oral hygiene easy by replacing the traditional toothbrush, floss and mouthwash model. As a dentist himself, the authority he has in speaking about his product makes him trustworthy and competent. CLEARsmile is looking to raise a modest $16,500 on Kickstarter.
The Perks. Early birds can clean their teeth with CLEARsmile for only $99. At a regular price, one goes for $125. Estimated delivery is set for December 2015 as the product has yet to be made yet.
The Potential. The possibilities for CLEARsmile are endless. Not only will this product be a smash hit for parents trying to keep track of their children’s brushing habits, but also for the underprivileged as well as sick. Since the product is created by a dentist, there is little doubt that CLEARsmile really replaces the daily morning and evening brushing routine. The one downside of this product is that it lacks any kind of tongue scraper. Even so, CLEARsmile is a smart, relatively cheap and innovative way to keep your mouth clean.