The Premise. For those who bike to commute or just for fun, laws and convenience tie them to the same streets that cars speed down. Every intersection is an accident waiting to happen, every passing car might not notice the cyclist doing his best to move with traffic beside him. As a result, cyclists are constantly in fear of something much faster and heavier than they forcing them off the road.
The Product. The Fly6 is a combination LED taillight/HD camera that clips right to the seat post and can record the traffic behind for up to 5 hours. The philosophy behind this design is that it will alert motorists to cyclists, and at the same time let them know they are being recorded should they try to do anything dangerous or reckless. Every Fly6 comes with a USB-rechargeable lithium ion battery and an 8GB microSD card.
The Pitch. Introducing the Fly6 are Australian inventors Andrew Hagen and Kingsley Fiegert. Kingsley explains that the inspiration for the device came about when a car full of inconsiderate young people pulled up beside him in a motorcycle and shot him point blank with a slingshot, nearly causing him serious injury. Shocked by the incident, he forgot to take down the license plate number. A number of demonstrations are shown, illustrating the taillight strobe and the camera recording functions, as well as how the current model is waterproof. At the end, the two cleverly reveal that the entire video was shot using a Fly6, illustrating its quality. Andrew and Kingsley are asking for $95,000 AUD to finalize the design, streamline the software, patent the device, and more.
The Perks. $119 AUD ($15 AUD to ship outside of Australia) is all it takes to get a Fly6, delivered in May 2014. A special white model is available for slightly more. At the highest, $399 AUD tier, backers will be shipped a prototype in March with free shipping, to test out and provide feedback before the finished product launches, which they will also receive.
The Potential. The Fly6 could be to cyclists what the insurance dashboard camera is for Russian motorists. Not only does it provide a real safety need, but it could lead to a new generation of viral videos as one of the promo videos hints.