The Premise. There are millions of different tones and colors that illuminate the world. Getting the exact color you want is difficult with the variety of color types and brands. Color swatches are bulky, expensive, and brand specific, while the human eye is prone to error. There needs to be a reliable color sensor that can provide the customer with an accurate and affordable color reading.
The Product. The Nix Color Sensor may be familiar to designers and color purists. The company already had one very successful campaign that funded the design and production of the first sensors. The creators are now back looking for more early contributors to fund and receive their next batch of sensors. Once the color is scanned, the Nix Color sensor sends the palettes to your phone and direct you to the nearest store to purchase that color paint.
The Pitch. The video is a wonderfully animated two-dimensional video that shows just how the Nix Color Sensor works. The vibrant colors are very appropriate for the purpose of the device, and it’s design can make anyone a color expert. The Indiegogo page keeps it simple, but goes more in-depth behind the scenes of how it was made.
The Perks. The second batch still offers early adopters a great deal. The early bird special, which includes the Nix Color Sensor, carrying pouch, calibration card, and USB cable, is 50% off the retail value at $99.
The Potential. Designers, artists and picture and video editors are clear markets for the Nix. Beyond that, most folks don’t have a pressing need to pursue a Pantone value. Still, the Nix seems well-implemented and could bring accurate color matching to a broader range of professionals or the simply curious.