The Premise. Reusable water bottles have become all the rage completely annihilating plastic bottles (or so we hope). Those who remain loyal to plastic do so mainly because they feel that the taste of the water is more pure. Some use filtered water in reusable bottles, but not all have access to it. Especially for those in third-world countries, water contamination is a serious threat.
The Product. The LiveWell Water Filter is a system that freshens your water just before you drink it. The bottle is filled with water and then topped with filter attachment, tablet holder and spigot. Each tablet has a different flavor (mango, pineapple coconut, apple cranberry or blueberry pomegranate) and is packed with vitamins and electrolytes. Simply screw on the cap and attachments for clean water as you drink.
The Pitch. LiveWell Water Filter would do well to add a video to their campaign. However, they do a good job of explaining what their product does and have a fun graphic showing each part of the bottle they offer. In addition, the creators have lofty goals of offering tablets in the future that will radically improve sight, skin, muscle recovery, immune function, endurance and assist in managing weight. LiveWell also provides detailed nutritional facts for each table it currently offers. This multi-faceted bottle hopes to raise $15,000 on Kickstarter.
The Perks. For only $15, backers can enjoy this bottle that comes with a seven-pack of flavor tablets as well as a three month supply of filters. Higher tiers offer different tablet flavors, more bottles, more filters, and even custom design of the bottles. Estimated delivery is currently set at an ambitious October 2014.
The Potential. Water bottles with built-in filters are definitely available to consumers. Brita offers such a product and boast BPA plastic and dishwasher safe bottles. The LiveWell Water Filter system doesn’t mention either of these features, but does offer flavor. While everyone may not want their water to be flavored, it’s a safe bet that one can just forgo adding the table to have pure filtered water on-the-go.