The Premise. The aches and pains associated with the fine pleasures of reading from a newspaper, a book, or — more recently, smartphones and tablets — a problem as old as time. The stopgaps we employ to read or surf just a few more pages aren’t very helpful either: laying on your side or even turning upside down can offer temporary comfort but eventually that soreness will return, making it difficult to enjoy devices or books for long periods at a time.
The Product. Tom Keenan’s Mükava Table aims to alleviate that discomfort, ergonomically facilitating the reading of books, magazines, documents, and devices in a home or office setting. It does this either with its Mükava Pads, which allow any device to be attached and swapped no matter the size, or its tucked away book bands to hold up everything else. The product has a few more tricks up its sleeves, too. Located neatly behind it are two USB ports to charge devices, Document Pebbles to attach documents, and a removable USB light for reading without ambient light. The table is versatile enough to be placed in any room while sleek enough to double as a side table when not in use. The campaign also includes their Mükava for Monitor Arm, which fits onto any standard monitor arm with a VISA plate for those places where the full stand isn’t convenient.
The Pitch. The company behind the idea, The Project for Adult Literacy and Schools, LLC, bills itself as a social enterprise looking to donate 10% of every product sold to charities that support their causes. It does a great job in clearly detailing all of Mükava’s strengths as a product with just enough textual information accompanied by bright, clear pictures and informative GIFs. Altogether, the skillful use of mediums paints an easy-to-understand picture of what the product can do. As such, their campaign will go a long way in convincing potential backers to contribute towards their $50,000 goal.
The Perks. Pledging $260 can get you a Mükava in either birch or white, while splurging $300 can net you a premium version in brushed stainless steel. If the entire Mükava is excessive for your setup, a $100 pledge can get you a Mükava for Monitor Arm instead.
The Potential. The Mükava is a stunner. Its smooth lines and versatile nature make it a tempting product for anyone. The Mükava Pad is a standout feature, allowing past and future devices to be attached without worry of ever being outdated. Its price, though, makes a possible purchase a bit harder to swallow considering you could buy a much cheaper case or a stand, even if it probably wouldn’t look as good nor have nearly as much utility.
Desks these days get cluttered with all of the devices we carry around.