Lensbaby has created a lot of fans with its creative lenses for pro photographers; now it’s bringing its sometimes-blurred focus to the world of smartphone photography. The LM-10 Sweet Spot creative focus lens attaches directly to your phone’s camera and accomplishes a cool blurred effect as you take your photo. As with many other add-on mini-lenses for the iPhone 4 and 5-series phones, it attaches magnetically. One of these special attachments goes for an early price of $40 with an estimated delivery date of July 2014. Lensbaby hopes to raise $20,000 in its 30-day campaign on Kickstarter.