The ‘there’s an app for that’ attitude of the modern, smartphone-wielding person makes it seem like the answer to any problem can be downloaded. And while that may be the case for some situations, the majority of people are overloaded with apps, push notifications and other distractions that have proven more easily ignored than anything else.
Smartphones and now wearables compound that problem, aiming to offer accountability and agency and failing to deliver. The team behind the MOTI smart companion for better habits is looking to change how people approach the things they should be doing for better health and happiness. Instead of creating just another reminder app, they’ve instead created a charming physical device that acts as a small, distinct and actionable environmental trigger, satisfying what the brain needs to form a habit: a trigger (check), a routine (by pressing in MOTIs satisfyingly-designed button) and a reward (R2-D2-style bloops and beeps).