Cell Phone Accessories Imaging

iPhone Hema-Imager add-on lets it see heat like the Predator

The Premise. The ability to sense heat visually is a technology that has existed for some time but not in the consumer space. With the number of applications that thermal vision has professionally and in the home, now there’s a device to meet those needs.

The Product. Working with any Bluetooth- or Wi-Fi-capable device, the Hema-Imager offers consumers thermal imaging at a price point that is attractive enough to be practical. Detecting temperatures from -4 degrees Fahrenheit all the way up to 450 degrees Fahrenheit, the Hema-Imager has more range and doesn’t require constant shutter control or extra movement of the device. Whether detecting threats in a dark room or helping to insulate homes better to cut down on heating and cooling costs, the Hema-Imager is versatile enough and easy enough to use that it can tackle any job requiring real-time thermal imaging.

The Pitch. Hema-Imager inventor Erik Beall proudly cites the Predator movies as the inspiration behind the ability to create a device that allows consumers to see heat signatures using their smartphones. That sort of playful optimism is a staple of the Hema-Imager’s pitch video, while also staying grounded in the reality of how it can help emergency response crews for almost 1% of the cost of an existing device. The rest of the product’s campaign materials cover how it can be useful to the average homeowner, explains some of the components of the device, and how Hema-Imager stacks up to the competition. Beall needs $205,000 to offset the cost of buying a large quantity of the thermopiles necessary to make the device work.

The Perks. The Hema-Imager is available for $250 and will be out in November.

The Potential. There have been other heat mapping devices on the market for a long time now, but never in a package that is easy for consumers to purchase, set up and operate, and that is so cost-effective. While an apartment renter might not have a great deal of usage for thermal imaging, the applications for contractors all the way up to firefighters and police officers make this device a welcome addition to a relatively uncrowded market space. The added bonus of being compatible with devices that all consumers probably already have make the cost negligible for those that can use a tool such as this.