USB charging cables determine the stress levels involved in our daily lives. As we’ve become more dependent on our phones, technology has not followed, resulting in battery lives that are far too short to meet the demands of a technology-focused day. inCharge is a portable USB cable on one side and a microUSB or lightning cable on the other that folds onto your keyring. This way, you’ll always have power available to you. inCharge comes in many different fun colors, is flexible, and short enough so that it won’t get all tangled up in your keys. The one downside of this product is that it doesn’t have a wall outlet port, so you must be able to attach it to a computer or laptop for power, unlike the similar Tiny TravelBuddy wall charger. Even so, this product will soon become a must for all smartphone users who depend on their phones. The most basic form of this Italian-made product goes for a $9 donation with estimated delivery set for December 2014. inCharge hopes to raise $20,000 on Indiegogo.