location – Backerjack

Outfitting a home or apartment with connected technology seems like a good idea until the simple action of turning on a light means unlocking a smartphone, searching for the connected light’s specific app, launching it – you get the idea. Despite the noble intentions behind connected tech, a lot of them actually end up making what used to be simple tasks way more involved.

Team Gidjit thinks its Gidjit Beacons can help in this regard. Each beacon is a small, disc-like device that can be placed in any room and associated with whatever connected devices are present, like Nest thermostats, Philips Hue lightbulbs, or even Apple TVs. As users move from room to room and in closer proximity to different Gidjit Beacons, the Gidjit iOS app displays a constantly updated list of available devices and services that can be directly controlled, all without having to go on a wild goose hunt every time.

The Premise. When you aren’t with your loved ones, sometimes the worst possibilities run through your mind. Some people use GPS tracking applications to know where there friends are safe, but if they become detached to their phone, they have no way of signaling for help. Wouldn’t it be nice to always have a guaranteed peace of mind that your loved one is safe?

The Product. Cuff is a line of products that look like sophisticated and fashionable jewelry, but inconspicuously hides a wide range of safety features. If your partner is in distress, they simply press a button on their jewelry, and everyone in their circle of close ones receives their location and other information they need to get you help. The current line has products such as necklaces, keys, and of course, cuffs.

The Pitch. Why can’t all Web sites be like this? The graphic design is flawless, the animations are smooth, the pictures are crisp—it all makes the information very easy to take in and absorb. The presentation beams with confidence in the product, and that makes the consumer (or me, at least) confident in their purchase. Oh yeah, their video also looks like high-quality cinematography at moments as well. The pitch is just a wonderful concoction of emotion, credibility, and logic.

The Perks. Currently, Cuff’s line of products are only available for pre-order. As mentioned, there are a variety of options that can range from $50-$150. It depends on what style fits your wardrobe and your fashion, but there are plenty of reasonable options. The Cuff products are expected to be distributed in Fall 2014.

The Potential. Fashion is such an individual thing that it may be challenging to find a Cuff design that will appeal to everyone. However, Cuff is less overbearing and obvious than other tracking applications but provides state of mind that alternative apps do. The only hinderance is the remaining fear that some people may have about privacy in regards to location devices.