For over a year, Backerjack has been the only editorial Web site devoted exclusively to covering the world of crowdfunded product innovation. The campaigns that we’ve focused on include cutting-edge ideas in many different product categories. But retailers, manufacturers, and investors who want to track these products need more to tap fully into the promise of open innovation.
Introducing the Product Innovation Pipeline Reports. PIPR reports cut through the clutter to curate the most innovative physical products in specific categories along with detailed data that provide clues about consumer demand before products are even available. Consistent across Kickstarter, Indiegogo and other platforms, this data includes:
- total funds raised
- total number of backers
- campaign creator and location
- product pricing
- whether the campaign was successful
In addition, each report includes independent profiles of products with links back to the original campaign and company Web site. PIPR reports reveal what could unlock the next product opportunity to drive hundreds of millions of dollars.
The first two reports cover digital imaging — an area of keen interest for any professionals selling or investing in smartphones or digital SLRs and their accessories — for the first two quarters of 2014. The Q3 report will be available soon, and the Q4 report later by March. Many of these products that were funded in the first half of 2014 are just coming into production now and are seeking distribution,
Stay tuned for many more reports launching in the coming months.