Consumers looking to save money on their electric bills represent one major audience for the new PLAYBULB rainbow LED light bulb from San Jose company MiPow USA. But the likely smaller base of consumers who want to add color lighting–red, blue, green and white–to their rooms represent another target audience for the product, which is from the same company that made the PLAYBULB color.
Each bulb offers 5 watts at full power with 280 lumens and an estimated 30,000 hours of lifetime performance. That compares to standard incandescent light bulbs that offer comparable lumens, but use up 40 watts of power and only work for a total of about 1,000 hours. A free PLAYBULB X app at the Apple App Store and Google Play can be used to set the timer for when the bulb turns on or off. Users can also select what color they want at any specific time from the color wheel on the app. Backers can get one bulb at $22 in February as part of a super early bird special. That’s $12.99 off the $34.99 retail price. The bulb’s creator set a Kickstarter funding goal of $10,000.
The bulb will likely appeal to many consumers. But it’s questionable whether the average consumer will want to pay more than $30 for one LED bulb, regardless of its energy efficiency, smart functionality and color choices.