Connected Objects Smart Home Technology

PLAYBULB rainbow light offers energy efficiency, color LED lighting

Consumers looking to save money on their electric bills represent one major audience for the new PLAYBULB rainbow LED light bulb from San Jose company MiPow USA. But the likely smaller base of consumers who want to add color lighting–red, blue, green and white–to their rooms represent another target audience for the product, which is from the same company that made the PLAYBULB color.

Each bulb offers 5 watts at full power with 280 lumens and an estimated 30,000 hours of lifetime performance. That compares to standard incandescent light bulbs that offer comparable lumens, but use up 40 watts of power and only work for a total of about 1,000 hours. A free PLAYBULB X app at the Apple App Store and Google Play can be used to set the timer for when the bulb turns on or off. Users can also select what color they want at any specific time from the color wheel on the app. Backers can get one bulb at $22 in February as part of a super early bird special. That’s $12.99 off the $34.99 retail price. The bulb’s creator set a Kickstarter funding goal of $10,000.

The bulb will likely appeal to many consumers. But it’s questionable whether the average consumer will want to pay more than $30 for one LED bulb, regardless of its energy efficiency, smart functionality and color choices.

Connected Objects Lighting Music

Playbulb is a connected light that plays music

Music is something everyone can enjoy privately, but all it takes is the right lighting to make it perfect for any party.

PLAYBULB color is another combination smart lightbulb and wireless speaker, offering multiple configurations of light shows, a spectrum of colors, and thumping sound to turn any room into a party room. Using Bluetooth 4.0, PLAYBULB color supports modern iOS and Android devices firmwares, and can also update its own firmware to allow for new features.

With a range of 30 feet, PLAYBULB color streams music from any smartphone or tablet and can change color on the fly or even every time a phone has been shaken, to create personal choreographed light shows. The PLAYBULB color can also be set up in any E26 or E27 lamp to stream ambient light and music for sleeping or as a wake-up alarm. Developer MIPOW only needs $10,000 to bring these bulbs to shelves, and backers can install one for $49 in January.

PLAYBULB color is neither the most innovative product on the market nor the most practical, as colored light often does very little illumination. That being said, it’s a great addition to any dorm room, bedroom, or any room where ambience is key.