The Premise. As technology becomes more and more advanced, it is apparent that kids can still have fun with simple toys. Using their active imaginations, children don’t need fancy gadgets to play with. Construction toys remain popular because they present endless possibilities for fun and enjoyment to children.
The Product. Strawbees is a vaguely key-like small connector that acts as a joint between two plastic straws. The connectors can be purchased in several different kits that have numerous pieces in them. Because the straws are so inexpensive and easy to cut, one can create structures with many varied lengths and colors. Also, there’s not much concern about losing the connecting straws since one can pick them up in any supermarket or drug store.
The Pitch. Strawbees’ Kickstarter campaign features a video of the connectors and their attendant drinking conveyances in action, showing the hundreds of ways that it can be used, include attaching Strawbees to large pieces of cardboard or electronics. It’s interesting to see how versatile the system is and that it isn’t only fun for kids, but also useful for adults. The video even features the product being played with by a scholar from MIT. Strawbees’ creators, a.k.a. the Creatables, are hoping to raise $20,000 during their campaign.
The Perks. Strawbees is offering a Try Before You Buy Kit which includes over 40 pieces for only $15. From there, the Maker Kit (100+ pieces) is $25, the Inventor Kit (300+ pieces) is $50 and the Crazy Scientist Kit (800+ pieces and available to sane scientists as well) is $100. A pledge of $600 or more qualifies the backer for the less-than-literally-named Infinite Kit which includes plenty of Strawbees along with the machine and materials needed to make a near limitless number of Strabees structures. The highest reward tier includes the Infinite Kit and a day and a half workshop with one of Strawbees’ creators where he demonstrates the vast array of shapes that Strawbees can produce. Each reward tier, except for the workshop, has an estimated delivery date of April 2014.
The Potential. Crowdfunding has recently facilitated the launch of other recently crowdfunded building systems such as Snaak and CubeCraft. An upcycled variation of the classic Tinkertoy, Strawbees is one of those incredibly simple concepts with a million possibilities. The drinking conveyance-based system may have the edge in terms of versatility, however, and the straws needed to use Strawbees lets creations over a lot of ground without having to use a lot of pieces. One of the few drawbacks of Strawbees is that the straws needed to use it actually aren’t included in any of the kits; this takes a bit away from the out-of-box experience, but this enhances their portability.