The Premise. As a culture, we’ve all seen the negatives of hunching over our smartphones all the time. We’ve realized that it’s nice to live in the moment, but work, kids, friends and other obligations keep us checking our phones constantly.
The Product. Ringly is a smart, stylish ring that connects to your smartphone. With five different vibration patterns and discrete colored lights on either side, it lets you know if you’re receiving a call, text, e-mail, tweet, any Facebook notification or event that you have in your calendar. The vibrations, colors and contacts who are important enough to reach the ring are all completely customizable from Ringly’s Android/iOS friendly app. It also comes in four different colors with fancy names, but to the layman they’re known as purple, light blue, green and black. In terms of materials, the ring is fashioned from 18K matte gold three micron plating and semi-precious stones.
The Pitch. Foregoing a typical Kickstarter or Indiegogo campaign, Ringly is running its pre-order special directly from its own website. The site goes through the product’s different capabilities and shows the various color options available. In addition, it shows on which sites this vibrating ring has already been featured including Elle and Brit + Co.
The Perks. The site offers Ringly for 25% off of retail price at $145 for the black, purple and light blue versions and $180 for the green option. Shipping begins in Fall 2014 and currently Ringly only offers sizes 6, 7, and 8.
The Potential. Ringly is a great solution for business women, moms and students alike. Its ease of use and customizability make it one of the more competitive pieces of smart-apparel that we’ve seen lately. MEMI is a stylish, smart bracelet that functions much like Ringly, but is much bulkier in size making it slightly less convenient. Ringly, while maybe not everyone’s taste, is certainly stylish enough for younger busy bees. If its alert lights aren’t too garish and distracting, Ringly will be one of the coolest ways to keep in touch with one’s responsibilities while still enjoying life in the moment.
The smartphone accessory market is constantly at odds with itself trying to create devices that protect phones and offer new features while also trying not to sacrifice the design of the phone itself or become too bulky. The