The Premise. Austin, Texas is known for at least two things: live music and weirdness. The town’s Livid Instruments has long embraced the intersection of those with a range of music products. But while there’s nothing been weird about wanting to have access to musical effects and controls at the tip of a guitarists’ nimble digita, the company had nothing to offer them until now.
The Product. A button-laden and LED-filled overlay that fits over the bottom right corner of an electric guitar’s body, the Guitar Wing lets guitarists have control over their existing software on their computer via MIDI effects, GarageBand, and even stage lighting effects through the product’s Win FX software plugin. Performers can glance at the LED control panel while playing instead of over at the computer, and a motion sensor can be used to control performance effects to make it easier to be a musician and a stage tech. Wireless technology lets musicians move around the stage without snagging cables or accidentally unplugging things. Livid Instruments promises the Guitar Wing can be used on almost any electric guitar or bass, and musicians will be pleased to note that this can be added and removed without damaging your instrument.
The Pitch. Livid explains that the Guitar Wing has been built, tweaked and tested, and a final prototype is ready. The Kickstarter funds will be used for the production costs of making GuitarWing. By producing in bulk, the company plans to keep consumer costs reasonable, and hopes to crowdfund these start-up costs. Livid’s most powerful tool in the campaign is the testimony of artists, which is key for such a product that would ordinarily require a level of tactile experience to judge.
The Perks. For $179, or $149 early-bird pricing, backers will receive the GuiterWing itself. But that’s far from being the highest price point, with $1500 backers receiving a personal, instructional demo from Guitar Wing staff. It’s slated to do its thing on stage in April 2014.
The Potential. Livid instruments has a track record of designing and creating add-ons for musicians. Guitar Wing will simplify and enhance live music performances. The company has successfully identified a need for musicians, especially in smaller bands, to connect to their computer for effects while performing. The product may appear as a bit of distraction and one will have to trust the testimonials for how easy it is to integrate into riffs, but there seems to be a great opportunity for use with performers.