wearables – Page 4

From the neon-colored, spandex laced marathoners to those simply seeking to keep fit, poor technique is the main cause of running injuries. Avoiding these injuries while working towards a stride and pace that is challenging yet suitable for the body takes consistent feedback and patient coaching. Unfortunately, employing a coach can be cost prohibitive, running apps only telling you how much you run, and technical gait analyses only give you a snapshot of your technique for too much money.

Runteq is positioning their biometric running system, Zoi, as your personal coach. Comprising of a chest and foot sensor, runners can enjoy vocal feedback with the included wireless earbuds about very specific aspects of their technique, all in real time. Feedback takes the form of cheering and gentle encouragement advising you on things like pronation, ground contact time, and overall body motion, all of which can be used to create shareable personal training plans for review on the Zoi smartphone app. There a number of perks available, each offering Zoi for discounted prices ranging from €69 to €119, all contributing to the company’s funding goal of €50,000.

Another company has taken a stab at the same issue of runner education with runScribe, a pedometer sized device that attaches to your foot. Compared to Zoi, though, it has a much narrower focus — limited to collecting information that’s manually uploaded rather than actively feeding it back to the user.

Zoi is coming along at a time where interest in wearable tech is at an all-time high, but where the expectations at what they can do are similarly high. Applications and wearables are saturated with heart rate and blood pressure monitors which provide disjointed information, so Zoi pushes the envelope with their novel, smart feedback system. While the MSRP may be a bit pricey at €149, it will surely come out cheaper than other, more expensive alternatives.

The Premise. With the onset of a blustery winter comes all of the discomfort associated with it. Delays in public transportation, crowds of people seeking warmth in the recesses of coffee shops, and snowstorms that can slow cities down to a grind make the season unbearable at times. Short of wearing bulky boots or multiple socks, there isn’t much one can do to avoid walking around in the cold with wet and stiff feet.

The Product. Digitsole wants to melt that dread away with the market’s first connected insole. More than a novelty, it has the capability of independently heating up each foot through a companion smartphone application, so you never have to worry about your toes feeling like they’re going to fall off. It multitasks as well, tracking your fitness throughout the day while warming your feet and boasting an advertised battery life between seven hours and a few days, depending on use.

The Pitch. The company’s excitement at having created Digitsole comes through in both the campaign video and text. The video is clear and features company figures speaking about the product and what went into creating it. Rounding out the campaign, the text provides backers with more technical information about Digitsole, including material, weight, and large images breaking the product down into its many parts. A successful goal of $40,000 brings Digitsole to life by the end of the year.

The Perks. Early birds can get these awesome insoles for $99. At a regular price, $179 can also get potential backers a pair, while larger pledges can net them a customized pair, the possibility of multiple pairs for family and friends, or even a pair molded to their feet. All of these perks will ship in December 2014.

The Potential. Digitsole comes to the rescue of all those who have to work or travel long distances throughout the worst of winter, and, for that, its utility has to be praised. There just isn’t anything like this on the market so its uniqueness will ensure Digitsole’s success, as long as it does so without cultivating an unpleasant stench. Digitsole’s one drawback is that it’s only water-resistant, not waterproof. Similarly, even though battery life was addressed in the campaign, testing out capacity and putting it through its paces in real-world situations will definitely yield contrasting results. Let’s see how it works out this winter.