The Premise. Pools are a great way to cool off in the warm weather, but getting out of them can often have you sopping and shivering. Towels can be cumbersome to tote and keep dry and clean, and aren’t very sanitary if they have to be shared, especially among kids.
The Product. Extending the concept of air dryers from public restrooms to the rest of the body, The Body Dryer gets you dry and toasty with a device that looks a lot like a bath scale. Its killer feature is In fact, it can even weigh you, helping you to feel better about all that swimming exercise you got in the pool. The device can dry you off in 30 seconds, which is good, because you’ll no doubt be the object of attention standing on it as it gently blows a swirling column of air at you.
The Pitch. The video for the $50,000 campaign intersperses footage of the inventor talking about his product with that of a bikini-clad woman taking a dip in and then hanging around a towel-bereft swimming pool. The makers of the body dryer explain the features of the product and how they’re looking to make this a residential tool that can cut down on towel consumption in the home.
The Perks. There are two tiers from which backers may choose. For $150 a backer gets their very own Body Dryer, which is $100 off of the anticipated retail price. Expected delivery is September 2014.
The Potential. The Body Dryer is clearly hoping to capitalize on much of the success of air dryers like the Dyson Airblade, but at a much more affordable price. It may be a more eco-friendly towel alternative that could have primary appeal to commercial owners of gyms with a pool and hotels might take an interest. Even with its quick drying time, though, these settings would probably want a few around to eliminate any drying queue. It may also be more sanitary, doing away with the bacteria that collects on towels. But what about the bacteria, mold and fungus that eventually collects on the area where you stand? It also has to be plugged in, which may be a concern around watery areas in which it must be used without limiting access to it.