Counting calories is a drag. Common methods are usually pretty cumbersome, and apps don’t help as much as it seems. Plus, who likes having to do math every time they eat?
The Count Bites band and app aim to shift the user’s focus from calories to bites instead. While no one method is inherently superior, bites are far easier to track than hundreds of daily calories. Both the Bluetooth wristband and companion app feature a single button for tracking purposes, so dieters can use it to set goals and monitor portions over time. The campaign is looking to raise $25,000 by March 3, and have the $30 band shipped out in June of this year.
Although the campaign does admit to the potential of cheating, it insists that beginning a diet by focusing on reducing the amount of food rather than micromanaging the type of food being consumed is far more beneficial for those with a BMI over 25. Instead of other fitness bands like the Jaha or Arcus that keep fit people fit, Count Bites seems like it could be a good fit for a larger swath of the population that doesn’t have the healthiest of habits.