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Twist-Tie Pod cuts custom-length twisties, may save you bread

The Premise. Twist ties that come with bread, chips or other bag-packaged foods tend to get lost in the shuffle. These tiny but essential bag securers are necessary to keep the foods we love fresh. Their size and disposability, however, means that they go missing a lot.

The Product. The Twist-Tie Pod gets its inspiration from tape dispensers. The small white device holds a 65’ foot roll of twist ties and cuts and dispenses them accordingly. Magnets on the back as well as screw holes make it possible to secure the Pod to refrigerators or to the inside of cabinets.

The Pitch. Twist-Tie Pod’s adorable Hawaiian creator and ukuleleist Milton Wheeler chooses a dorky but charming video to feature on his Kickstarter campaign. This video is a must-see and does one of the best jobs of selling a crowdfunded product in recent memory. The dramatization of frustration from a missing twist tie, the twist tie jingle played on a ukulele, and the hilarious faces of Wheeler all deserve an Oscar, or at least props for such great entertainment value. The rest of the campaign shows the standard progression of prototypes, the back story for the product’s idea, as well as insight into the cutting device that chops the ties (spoiler alert: Wheeler uses modified toenail clippers). Wheeler hopes to raise $10,000 in his 36-day campaign.

The Perks. Lower reward tiers offer only spools of twist ties while higher tiers offer spools and the Twist-Tie Pod. For $18, early backers get the ties as well as the dispenser which go for $20 at a regular price. Tiers go up to $250 which offers a pod decorated by a Hawaiin artist. The standard Twist-Tie Pod has an estimated delivery date of May 2014.

The Potential. The Twist-Tie Pod is one of those little kitchen accessories that has the potential to make life a whole lot easier. The only bad news is that twist tie dispensers already exist, but are mostly marketed to be used in the garden and not the kitchen. For example, Bond’s Twist Tie Dispenser uses 66’ of twist tie with a blade to deliver the same results as the pod outside and only costs $3. The Twist-Tie Pod’s design with the kitchen in mind is great, however the price will need to come down in order to get backers to hop on board.

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