The Premise. Power cords are almost always dysfunctional. They look messy and can’t fit too many plugs at once. It’s almost impossible to find a power strip that is actually well-made or useful without several big drawbacks.
The Product. TwistVolt provides a “new twist on the power strip”. This clever product twists and turns so that each plug doesn’t sit right next to the other if desired. Using several triangle formations, each outlet is accessible and the strip can be used to its full potential. In addition, fancier versions of the TwistVolt come with USB ports. LED lights are also featured in this product, making it look very cool. Part of the allure of TwistVolt is that it is a power strip that you won’t want to hide.
The Pitch. This is not TwistVolt’s first time at the crowdfunding dance, having had a campaign at Dragon Innovation last November. The video for this revamped power cord shows how it stacks up against its competition and also how many different devices can be plugged into it. The rest of the campaign features the various ways that TwistVolt can be configured, including hexagonal and zigzag shapes. Michael Schroeder, the Bostonian creator of this product, has set a whopping $125,000 goal for this product in his 30-day Kickstarter campaign.
The Perks. For $49, backers can enjoy the TwistVolt standard which includes five outlets and an integrated circuit breaker. One TwistVolt with two USB ports and LED backlit side panels goes for $89. Two other TwistVolt versions with four USB ports and eight USB ports costs backers $99 and $129 respectively. Reward tiers go all the way up to $2,900 with estimated delivery dates of December 2014.
The Potential. Without a doubt, one of the main competitors for the TwistVolt would be the crowdsourced PivotPower by Quirky, that company’s greatest success story. There have also been other solutions to the challenge of wall wart proliferation. Particularly with its LED lighting option, TwistVolt truly looks cool, even with a bunch of cords sticking out of it, and the way it bends makes traveling much easier. While a little expensive particularly for the high-power USB versions, the TwistVolt could make up some of ithave USB s expenses because they customers may not need to buy a USB-to-wall outlet converter. All in all, this product combines the best parts of functionality, design and innovation in an item that we use every single day.