Health and Wellness
FaceCare cuts down on dry scare with healthy analytics

The Premise. Healthy skin is essential for looking young. Skin needs to be hydrated in order to stay taut and reduce the appearance of wrinkles. It’s difficult to know when to moisturize and sometimes really dry skin is the only indication. When your skin is dry, what are the best ways to remedy it?

The Product. FaceCare is a device that scans your skin for moisture. The white wand is about the size of a Wii controller and is rubbed against the skin for analysis. It then communicates with your smartphone to deliver the analytics. The app shows you how moist your skin is on a scale of 1 to 5 water droplets and tells you when you need to moisturize.

The Pitch. The campaign video delivers what one would expect, lots of shots of a woman with already perfect skin using the product while smiling. For the remainder of the campaign, the creators include diagrams of the layers of skin along with close-up comparisons of dry versus moist skin. FaceCare is looking to raise $10,000 on Indiegogo. 

The Perks. Backers looking to analyze their faces can get the FaceCare system for $20, which goes for a regular price of $29. Estimated delivery is currently set for February 2015.

The Potential. With any skin miracle product, it’s important to ask if it really works. FaceCare doesn’t promise complete skin rejuvenation, just valuable information as to how your skin is doing. The questions here are: How accurate is the data it provides? and Does it really tell us anything that we couldn’t figure out on our own? It’s pretty easy to tell how dry your skin is just by touching it. In addition, do we really have the time to analyze our pores on our smartphones when we’re getting ready in the morning? On the other hand, for facial enthusiasts or spa professionals, FaceCare may be an easy tool to gather helpful information.

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