Music
Sno Speakers adds streaming, touchscreen to the portable speaker crowd

The Premise. Having music any time, any place, is something made increasingly possible through mobile devices. One new product delivers home audio quality with an integrated streaming interface for any music, anywhere.

The Product. Sno Speakers are the next in a growing line of all-in-one streaming music systems. Weighing in at under two pounds, the Sno system includes a proprietary OS that can access Pandora, Spotify, other streaming services, and also play music off internal storage ranging from 16 to 64 gigabytes. With 30 hours of playtime and a fog-proof touch panel, this Wi-Fi-enabled speaker can complement any social activity or be mounted on a wall to create a jukebox on-demand vibe in any room. Bluetooth 4.0 and AirPlay support ensure that music can also be streamed onto the speaker from virtually any device.

The Pitch. With an understated, scarcely narrated campaign video, Sno Speakers just shows the product in use, with pop-up video bubbles explaining the available features. The second half is dedicated to showing off the speakers in a variety of places they would excel, from parties to game rooms, showers to fishing trips. The rest of the campaign materials are dedicated more closely to providing technical specs and installation and mounting instructions for the device, which all look pretty simple and intuitive. Sno Speakers has a prototype in place and is ready to move onto manufacturing, trying to raise $75,000 to do so.

The Perks. A Sno Speaker with 16GB onboard storage is available for only $89. The 32GB model is available at the $109 level, and the 64GB model can be had for $125. Wall mounts are also available to create a stable panel for accessing room-filling music. All speakers are expected to be delivered August 2014.

The Potential. Sno Speakers are a great idea, but the portable 21st century boombox idea is already taking off. We’ve already covered the Auris Wily, which offers less onboard storage but more connectivity and utility options with its integrated camera, and other electronics giants have shown tablet-infused offerings. Ultimately if the Sno Speakers want a chance at finding market traction, it will have to be on the merit of its sound quality and the proving it’s a more convenient option than controlling via a smartphone.

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