Crane Elite gives a lift to laptops of DJs, others

The Premise. We currently live in the era of the DJ. With records and CDs becoming a thing of the past, many of today’s most popular DJs “spin” their tracks straight from laptops and MP3 players. Laptops are fragile, though, and sometimes setting them up on stage can be trick. There are many laptop stands out there, but most DJs can agree that more could to be done in order to create the perfect stage-ready laptop stand.

The Product. The Crane Elite Laptop Stand is a sturdily-designed product that is meant specifically to elevate a laptop off of the table it is placed on and pitch it at an angle. Its modular design allows the user to try out a number of different set-up combinations in order to find the one that is right for a given situation, and also features what the company calls an “industry first non-slip spline for rock solid placement. Its telescoping risers are constructed out of carbon fiber and allow for full adjustability, making it possible for DJs of all heights to find the perfect placement solution. The product is also collapsible, which can really come in handy on the evening of a gig.

The Pitch. Crane’s main pitch comes in the form of a video featuring DJs that love the company’s older products, yet have a few things that they’d like to see changed. Telescoping, tightness variability, wider legs and a few other suggestions are suggested; as a Crane employee explains, all have been implemented in the Elite laptop stand.

The Perks. It’s head-spinning how many different tiers of perks are available for the Crane Elite. A pledge of $67 gets the user a Crane Stand Plus, one of the company’s older models, while $150 is the entry level for a first-edition model of the Crane Elite. Pledge $999 or more, and you’ll get an initial prototype of the product. The Elite is set to be released in July 2014, while the older product perks will be shipped in February. The developers are looking to raise $35,000.

The Potential. There’s certainly no shortage of laptop stands for DJs out there — The Roost, another Kickstarter project, seems to serve a similar function. Still, it’s clear that Crane has put a lot of work into the development of this product, as it seems to blow The Roost out of the water in terms of durability. With more and more DJs popping up on the scene, it’s fair to say that Crane likely has a great product on its hands although the price and features will be overkill for someone just looking to prop up their laptop in bed.


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