Curiositoys takes tikes beyond gift boxes and wrapping paper

The Premise. You know how at Christmas or on their birthday, kids often play with the box in which their new toy came and the wrapping paper more than the toy? Although, it does seem that they eventually get around to the toy that came with all of that. Even when parents get a new appliance, the kids will play with the box for days, sometimes even weeks.

The Product. If it’s boxes they want, then The Curiositoys can arrange for boxes to be what they get. The one drawback to the boxes that come with the toys or appliances is that they break down pretty quickly. The Curiositoys are touted as being much more durable, and that they are white encourages kids to tap into their artistic abilities and draw on them…rather than your home’s walls. However, it’s not indicated what materials are used to make The Curiositoys more durable. The toys are also supposed to be environmentally friendly. Items presently a part of the campaign include a small geometric figure, mailbox and curio pod.

The Pitch. The video for the $130,000 campaign makes some interesting claims. The Curiositoys are something of a kid magnet that allows parents to actually have friends over without multiple interruptions because the kids are fully preoccupied with their toy. Don’t video games do that? Oh, right. This gets them out from in front of the TV. Curiositoys is made of recycled materials; it is also supposed to inspire creativity – kind of like those empty boxes in which their digital and electronic toys come.

The Perks. There are a whopping 17 tiers from which backers may choose. The first level that includes a full-size Curiositoy, the Curiositoy Mailbox, is $34. Expected delivery is June 2014. For $68, a backer gets the Curiositoy curio pod and expected delivery of September 2014.

The Potential. Kids who enjoy arts and crafts or who mom and dad just think need some time away from their gadgets will be ideal for this toy. It’s also possible that grade school teachers, preschool teachers, daycares, and faith-based organizations that cater to children may also be interested in these items. Can’t wait? An item that is somewhat similar to the curio pod and  would be the Box Creations Corrugated Play House, which comes with markers.

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