The Premise. The displays on many of today’s mobile devices are very sharp, but don’t do well fighting the sun. Pretty much everything except the Kindle Paperwhite becomes very difficult to see. Unless you can find a spot in the shade, you’re not going to be able to work outside.
The Product. The lightweight, collapsible eShades offer the protection you need to be able to see your screen. They attach using a tape that sticks well but doesn’t leave any residue, and they fold flat. The phone shade can fit into a wallet. If you want, you can leave the shade on as a screen cover when not in use. The idea is not unique — another Kickstarter project called Hoodi offers a larger and more permanent shade made of fabric, foam and magnets instead of cardboard and tape.
The Pitch. The video is straightforward and showcases the product without a lot of flash. The video has simple shots of each of the shades and how they can be stored. It also shows the screen on a tablet with the shade on — and the shade only covers half of the screen (not the greatest advertising). The project creators show, with a fan, how the shade can stand up to high winds — although you’re not likely to be sitting outside with your expensive electronic device in stormy winds, but okay. There are several diagrams below the video that showcase when the shade would be good to have, and also what models and colors are currently being offered. They do go on to mention that they have the same shade in a leather option that would be more substantial.
The Perks. They seem to be reasonably priced shades — for $9, backers receive one smartphone shade, and for $11, one tablet shade. A donation of $14 will get the backers a notebook shade. The rewards go up from there, offering each shade in multiples. The product itself offers some protection from sunlight and offers some privacy.
The Potential. This type of product will definitely have a place for everyone who has suffered the plight of trying to use their smartphone or tablet outdoors. There are many of these types of items that will be offered, and more permanent options (like the leather eShades or Hoodi) will do better than the thin eShade.