Fineck Bluetooth wearable strangles stubborn neck pain

One take away from the wearable craze is that people are willing to put some sort of sensor or module pretty much anywhere on their body, provided it relays important information. There’s a wearable for almost every part of the body: earrings, bracelets, ankle bracelets and rings are some of the most popular options that track a variety of vitals like heart rate and sleep. One part of the body hasn’t gotten any love, and that’s the neck: the source of some of the most common, persistent occupational pain most experience day in and day out.

In this modern age, the team behind the Fineck doesn’t believe anyone has to go through their day suffering at all. Their titanium wearable is one of the first neck-focused devices, and comes in the form of a sleek rubber band outfitted with a Bluetooth LE sensor that recognizes neck posture over time. The companion app then relays the analyzed data back to an iOS device to gently remind users of their posture, suggest mini-exercises, or prompt users to play interactive games with the neck as the controller, all in the name of alleviating stubborn neck pain. Early birds can grab a Fineck necklace for $69 before it shoots up to $89, with an expected ship date of April 2015. The campaign is looking for $20,000 in funding.

The Fineck’s choice of placement is certainly novel, but the rest of it isn’t. The neck doesn’t require as much special attention as the product will lead most to believe. Maintaining proper posture is key, and giving it a nice stretch or two over the span of the day will be more than enough. A completely separate device isn’t necessary, and replicates features the more subdued Lumo Lift already boast. Should the Fineck evolve in its capabilities, it may merit a second look.

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