Cycling is a hot sport, made even more so by helmets. KoldRush is a cooling system that delivers water from a bottle directly to a cyclists head via their helmet at the touch of a button. It basically sweats more for you, so that you can ride to your heart’s content. Concerns that the extremely short-range rain could interfere with your vision are dismissed by noting a sweatband will keep the extra moisture form interfereing . This cool(ing) product goes for $200 with an estimated delivery date of July 2014. KoldRush is looking to raise $50,000 in a 45-day run on Kickstarter.