Latigo is a simple strap to keep your bike hanging around

35aabd0d864bd6f2fe5b751e5c302da1_largeBuying a bike rack eventually crosses the mind of most cyclists, because leaving your prized possession outside at the mercy of the elements and of possibly being stolen isn’t the most comforting thought. Bike racks take many forms, but never like the LATIGO by Plain Leather LLC. Technically speaking it isn’t a bike rack, but rather a leather strap that hangs from the wall to hold your bike. Even though there are bikes everywhere in the sparse campaign, this product could be marketed as pretty much anything else. Those convinced can get one for $25 — just watch out for dirty walls. The company is looking for a $7,500 for their leather dream.