Puffer Lite expands your car’s cupholder to fit Nalgene bottles

Perhaps it is every company’s dream to have a customer base so loyal that they would change their lifestyle rather than change products. That being said, those who love their Nalgene water bottle can now use it in the car and enjoy having it along when they are on the road. Puffer Lite is basically an adapter for a car cup holder that only holds a standard sized drink. It’s not entirely clear what the product is made of or what the circumference of the main piece is, but it does appear that an effort is being made to make certain that the cup holder fits all typical commercial cars, and a free 2.75″ and 3″ diameter sleeve will be available with the main piece just in case some backers have a more unusual make or model. This campaign seeks to raise $15,000 by December 3, 2014. Early bird backers get one product for $12, with an expected delivery of April 2015.