The Premise. Kids love building things. Many building toys are meant to be easily broken down, meaning that mini-buildings made by children aren’t that structurally sound. It’s also been a challenge for toy manufacturers to come up with a decent fastening system for pieces.
The Product. WoodyMac is a building set that uses beechwood and plywood pieces along with magnets to build things with. Different slots and pieces let WoodyMac users create neat-looking miniature buildings. This product offers a choice of kits to make an ice cream stand, supermarket, and a variety of houses. The magnets are powerful and non-toxic, making them safe for young ones. Instructions are not included in each set, so kids must use their imaginations to build.
The Pitch. WoodyMac’s campaign video talks about the need for a toy that’s both boy- and girl-friendly. The rest of the page discusses and displays the various ways each set can be put together and shows how strong the magnets are. Photos of the finished sets let backers see what they’re donating to and how each kit looks upon completions. WoodyMac hopes to raise $20,000 in 32 days on Kickstarter.
The Perks. Each kit has a different cost and comes with two early bird specials. For instance, the Classic House kit costs $75 and $110 at its sale prices and $150 at its regular price. WoodyMac has 33 reward tiers, giving backers plenty of options in their donation levels.
The Potential. Building tools are extremely important in developing spatial skills in young children. Toys like IKOS, Strawbees, XYZ, and Assembly all offer simple ways to build, but require the child’s own imagination in coming up with what to build. While that isn’t a bad thing at all, WoodyMac’s preset kits are great for younger kids who would like a goal in what they’re building. With something to work towards, these kids can better learn building techniques along with the satisfaction of completing a project. All in all, WoodyMac offers a great new connector in the building market, along with a fun activity for kids.