Despite the action of measuring being vital to pretty much every industry, the tools used to do so are woefully outdates. Now, with the 01, the tape measure gets a 21st-century makeover.
The 01 is a combination laser-guided measuring tool, pen, pencil and stylus all wrapped in an elegant and slim aliminum housing. Created with designers, engineers, architects and even the average joe in mind, the 01 can be used to accurately capture the dimensions of any surface or object. For example, at work it can be used to quickly log the length, width and height of an object in any metric (millimeters, inches, etc.), measure complex contours and even be used with a scale to read drawings better. And at home, it cames in handy when dimensioning spaces for furniture, setting up a grid for posters, or even measuring material for installation.