Since the advent of the iPhone, smartphones have all generally become the same rectangular slabs of glass and plastic we’ve all come to know, love, and obsess over. So when Blu jumped on the scene this past March with its concept for a hybrid wearable smartphone concept, its innovative design definitely garnered attention — although not enough to raise the close to $500,000 necessary to fund it. Now, Blu is back with another Indiegogo campaign and this time its goal is even loftier, aiming for a cool $1,000,000 in an all-or-nothing fixed funding campaign. That goal will cover the development of the product’s many flexible components, from its F-OLED display, circuit board, and larger capacity 4200mAH battery.
Most smartwatches on the market look fairly similar, with screens typically too small to be used for viewing items like video or mapping directions.
The makers of Blu have created a bendable and wearable smartphone/smartwatch that’s worn like a bangle around the wrist. The device features a flexible 5-inch by 2-inch HD OLED display capable of covering a user’s full wrist. With such a design, the device is able to incorporate an overlapping clasp that allows the Blu to fit users with wrist circumferences ranging from 5.5 inches to 8.5 inches.
The waterproof Blu also features an invisible 360-degree speaker system which emits sound from all around the wrist. Another notable feature of the device’s futuristic design is a light bar which can be incorporated into application functions for games, social media apps, and even standard mobile phone notifications. Adding a dash of customization, the light bar’s colors can be user-adjusted. Blu will cost $799 when it ships in May and its maker is hoping to raise $600,000 AUD (~$468,700 USD).
Blu has several unique features that separate it from the growing smartphone pack and its distinctive look will likely appeal to many consumers. That said, its industrial design may prove to be off-putting to many, especially those who don’t want something so large around their wrists.