Childhood obesity is a problem that continues to grow in the United States: over the past 30 years alone, the rate of obese children and adolescents has more than doubled, which means that almost one-third of them are obese. One of the best ways to combat obesity is a healthy lifestyle that includes physical exercise, something most don’t get as more spend longer playing mobile games. OWL LLC wants to gamify the development of positive exercise habits and make them easier to engage with its Owl Fitness Tracker.
The Owl iOS app essentially replicates the nostalgia-laden experiencing of caring for a Tamogatchi or a Pokémon Pikachu with the Owl fitness tracker acting as a pedometer. The more a user walks, the more points can be earned to grow the Owl, buy food to keep it happy, and accessorize it for fun.