The Premise. Cleaning eyeglasses can be tricky. Most methods either don’t get the job done well, create micro scratches on the lenses, or leave smudges behind. It’s difficult to find a fast, efficient and effective way to clean your sun or eyeglasses.
The Product. Cliris is a glasses cleaning system that requires very little effort on your part. Simply place the glasses in the black or white pod and push start. Four minutes later they’ll come out clean and dry with an added fragrance. The product uses an environmentally safe, biodegradable cleaning solution for the glasses. Each month of daily use requires a new cartridge that gets placed in the back. Cliris plugs into the wall for power.
The Pitch. The Swiss creators of Cliris spend the campaign video discussing the design and manufacturing of their product. They assert that this product is great for kids, teachers and business people alike. For their 33-day Kickstarter campaign, they’ve set a $280,000 goal.
The Perks. For one Cliris, early backers can donate either $269 or $299 with their choice of either black or white color and two cartridges. At a regular price, the creators are offering one Cliris and two cartridges for $328. Higher reward tiers offer the product in multi-packs with several cartridges. Estimated delivery is set for May 2015.
The Potential. The market has plenty to offer in terms of electronic eyeglasses cleaners. Most out there are also sold to clean jewelry. For instance, the Magnasonic uses only tap water to clean glasses and jewelry and has five different settings. Cliris, on the other hand, uses its special cleaning solution and add fragrance to the glasses, which other cleaners don’t generally do. Although, some might think it unnecessary to have glasses that smell like anything at all. In addition, the separate cartridges might be a hard sell as they are expensive and don’t last very long. All in all, Cliris appears to be an expensive way to get the job done right.