The Premise. The acoustics of life shouldn’t require a lofty price. Yet, what most of us take for granted as just another sense is a commodity that others don’t have access to due to a hearing disability. A high quality hearing aid is very expensive, and it’s a barrier that keeps one in five Americans from buying hearing aids that dig deep into their wallets.
The Product. Regardless of whether you use an iPhone or iPad, the iHear is a comfortable hearing aid that delivers crisp and clear sound. It’s waterproof, completely invisible to outside viewers, and can be adjusted to have a perfect fit within your ear in less than a minute. It offers everything that a person with a hearing disability needs, but can do so at the fraction of the cost. The low price/high quality combination makes this hearing aid much more accessible to the average consumer, and thus it gives access to sound to a much larger percentage of the population with a hearing disability.
The Pitch. Both the Indiegogo campaign and the video show that iHear is truly passionate about making hearing aids more affordable. The creators go into depth about what is included, and how customers know that they’re getting reliable hearing aids. Supporting the mission of iHear are the stories of testers who have already changed to the hearing aid. They echo the sentiment of supplying a cheaper competitor for high quality sound delivery.
The Perks. iHear gives plenty of opportunity for anyone to support their campaign and the effort to give access to hearing to more people. The iHear HD can still be claimed at its early bird price of just $149, but the hearing aid will then be priced at a reasonable $200. For those who don’t have a hearing disability, there are plenty of ways to get involved. iHear also has a philanthropic campaign of trying to deliver 1000 hearing devices for free. Pledgers can donate $10 to that cause or pay $379 to get two hearing aids for you and two hearing aids for a person in need.
iHear has also developed a PC-based hearing test that can be administered that is available at $49. Lastly, for those looking to support iHear, you can pick up earphones designed for your smartphone and MP3 player for just $39. It’s currently anticipated that the iHear devices will start being available in August 2014.
The Potential. iHear Medical has a product on its hands that means all the best for improving the lives of people with a hearing disability, but the question is whether or not people without a hearing disability are willing to pledge. iHear still needs to get FDA approval for its products, and then the task will be to challenge the six companies that control the market for these medical devices with higher-priced product.