kittyo – Backerjack

The Premise. Pets are like children for most cat or dog owners. Leaving them to go to work can be heartbreaking and some pets don’t do well on their own all day. Some opt to keep the radio on all day just so their pets don’t feel alone.

The Product. Pawly is an interactive toy for pets to play with. It connects to the owner’s iPhone or Android and allows them to have fun with their pet remotely. With the app, they can control the movement of Pawly, shoot out treats and even take photos or videos. Pawly itself has four all-terrain wheels and is about the size of a laptop. It’s covered by an orange rubber shield to ensure its durability through rough play.

The Pitch. This campaign video tugs at the heartstrings of pet owners watching, showing cat and dog owners leaving their home in the morning. Never fear! They get to play with them from their office desks. If you want to see a rundown of features as well as the bone that tracks the fundraising status, check out the rest of the campaign. Pawly is looking to raise $80,000 on indiegogo.

The Perks. Watch out backers, your pet can be treat-blasted at with this Canadian product for $399 USD if you’re early enough or $449 USD if you’re on the slower side. Reward tiers climb up to $10,000.

The Potential. Remote pet care is nothing new. We’ve seen a ton of products on Backerjack that handle this very same thing like PetPal and Kittyo. Neither of them move like Pawly, but have more practical functions like feeding the pet while you’re away. In addition, Kittyo comes with a laser for cats to chase around. Also, both have speakers so that they can talk to their pet as well as videotape them. Pawly’s mobility is cool, however it has limited function compared to these other two products. In addition, the price is somewhat obscene for a glorified pet watcher. For those who are really concerned about their pets’ burgeoning loneliness, a paid sitter might be a cheaper option.

Kittyo keeps your cat fed and entertained, hits paws on the remote

The Premise. For many people, pets are not simply animals taking up space in their houses while furring everything up, but are really members of the family. Leaving them for a week-long vacation or even a day at work can be sad. Unlike humans, pets can’t simply pick up the phone to talk which leaves the question: how do you interact with your pets when you’re away?

The Product. Kittyo is a device that lets you play with your cat when you’re not at home. This compact product dispenses treats, comes with a laser for your cat to play with, and has a speaker and camera so that you can watch and talk to your cat. Using wi-fi and an iOS or Android app, pet owners can interact with their pets in real time to control the laser and treat dispenser. Kittyo is roughly the size of a coffee grinder and comes with a shelf mount to keep it from getting knocked over by hungry kitties.

The Pitch. The video shows a bunch of cat people talking about how excited they are for Kittyo. It also shows the device in action, featuring a woman on her phone watching her cat chase around the laser that she’s controlling, pretty cool. The creators talk about how Kittyo is great for engaging fat cats that could use some exercise, which makes sense. The rest of the campaign shows the specs of the dispenser along with cute, irresistible kitten photos. Kittyo needs has a $30,000 goal for its 32-day Kickstarter campaign.

The Perks. Kittyo’s creators offer two early-bird specials of $99 and $119. The Kickstarter standard price of $139 is $50 less than the expected retail price of Kittyo. All tiers have an estimated delivery date of November 2014.

The Potential. Cat people will do just about anything to interact with their pets while they’re away. Recently the market has been flooded with these types of devices that use wi-fi to interact with cats. PetPal and iCPooch also let users talk to and watch their cats while away. Some focus simply on the dispensing of treats or food, like PETLY and Pintofeed. Kittyo is the first of these devices that have the added laser option which actually lets people play with their cats when they’re out of the house which is fairly cool. The price of Kittyo is also on the lower end of these products, which makes it that much more attractive. All in all, the Kittyo’s awesomeness will have backers thinking the product is the cat’s meow.