The Premise. For many people, pets are not simply animals taking up space in their houses while furring everything up, but are really members of the family. Leaving them for a week-long vacation or even a day at work can be sad. Unlike humans, pets can’t simply pick up the phone to talk which leaves the question: how do you interact with your pets when you’re away?
The Product. Kittyo is a device that lets you play with your cat when you’re not at home. This compact product dispenses treats, comes with a laser for your cat to play with, and has a speaker and camera so that you can watch and talk to your cat. Using wi-fi and an iOS or Android app, pet owners can interact with their pets in real time to control the laser and treat dispenser. Kittyo is roughly the size of a coffee grinder and comes with a shelf mount to keep it from getting knocked over by hungry kitties.
The Pitch. The video shows a bunch of cat people talking about how excited they are for Kittyo. It also shows the device in action, featuring a woman on her phone watching her cat chase around the laser that she’s controlling, pretty cool. The creators talk about how Kittyo is great for engaging fat cats that could use some exercise, which makes sense. The rest of the campaign shows the specs of the dispenser along with cute, irresistible kitten photos. Kittyo needs has a $30,000 goal for its 32-day Kickstarter campaign.
The Perks. Kittyo’s creators offer two early-bird specials of $99 and $119. The Kickstarter standard price of $139 is $50 less than the expected retail price of Kittyo. All tiers have an estimated delivery date of November 2014.
The Potential. Cat people will do just about anything to interact with their pets while they’re away. Recently the market has been flooded with these types of devices that use wi-fi to interact with cats. PetPal and iCPooch also let users talk to and watch their cats while away. Some focus simply on the dispensing of treats or food, like PETLY and Pintofeed. Kittyo is the first of these devices that have the added laser option which actually lets people play with their cats when they’re out of the house which is fairly cool. The price of Kittyo is also on the lower end of these products, which makes it that much more attractive. All in all, the Kittyo’s awesomeness will have backers thinking the product is the cat’s meow.