Coolers are the bulkiest part of any picnic and most only serve to keep food cool. The KruzieCooler has different uses to make eating outdoors even easier. This product boasts different compartments, a bottle opener, bungee cords for convenient toting and large rubber wheels to take the terrain better. While the KruzieCooler does improve upon the traditional cooler design, it unfortunately lacks the pizzazz of the Coolest which has a USB port, lights, and blender attachment on top of the features it shares with Kruzie. KruzieCooler will cost backers $159 and hopes to raise $120,000 on Kickstarter.