The Premise. Eggs are a super food for many and folks have come up with a million different ways to prepare them. In Japan, people like to scramble their eggs in the shell — this is they called the Golden Egg — and then hard boil them. People looking to make a Golden Egg have to be creative in doing this, because there hasn’t been any easy way to do this before.
The Product. The Eggxer is a clever little product that scrambles eggs in their shells. One simply places the egg in a protective casing which goes into the device. An LED light makes it possible to see inside of the shell. To scramble, just pull the string a couple of times and then you can easily see through the shell to determine when the egg is thoroughly mixed. The Eggxer needs no electricity to work and comes in three colors: black, yolky yellow and green (to match green eggs and ham).
The Pitch. Eggxer’s campaign video shows its creator, Assaf, and his daughter explaining the inspiration for their product as well as how to use it. In addition, they list the different cooking possibilities that come with a scrambled-in-shell egg. Eggxer is aiming to raise $90,000 in its 50-day Indiegogo campaign.
The Perks. The early-birds get the Eggxer for $29 in either yellow or green or at a standard price of $34. The more sleek black and metallic version goes for an early price of $34 and a regular price of $39. The highest tier of $99 offers a family package of three Eggxers. All tiers have estimated hatch dates of August 2014.
The Potential. While the idea of a mixed scrambled egg isn’t too popular, it’s certainly has intriguing culinary possibilities. The internet offers a slew of tutorials on how to scramble the egg inside of its shell. There currently aren’t other products, however, that do it for you. Eggxer is made even more convenient by the fact that it doesn’t need electricity to work and doesn’t need to be cleaned too often either. All of these features and more make the Eggxer quite a contender on the egg preparation market.
The Premise. Your favorite music flows. You wipe your brow with the last dry spot on your shirt before bearing down for that last attempt at nailing this trick, lest the daylight and your body give out. Start your run, compress for the jump, pop, hit the air, and then the silence, the calm, that instant between bad idea and successful trick. Time and sound resume, and you can stop holding your breath. You stuck that! What could make this moment better? How about if your music was more than a backtrack to that trick? What if it was the unique score to that moment?